Respecting your privacy in the United Kingdom

Sun Life Financial of Canada takes its obligations under the Data Protection Act 1998 very seriously. The aim of this statement is to provide you with details of how the data collected from you via this website or through other communication channels is processed:

  • Who is collecting information about you?
  • Does this website use cookies?
  • What information is being collected from you?
  • When is that information collected?
  • With whom will the information be shared?
  • How secure is that information?
  • Your rights.

Who collects information?

This website is operated by Sun Life Financial of Canada in the U.K. Sun Life Financial of Canada is the trading name in the U.K. of the Sun Life Financial of Canada group of companies listed in the legal notice.

This website may be hosted or operated by other companies from time to time but this will always be done under a written contract and on terms that ensure that all data collected from this website is only used as set out in this statement.

Does this website use cookies?

A cookie is a small data file downloaded onto your computer or device when you visit some websites so that the website can recognise your computer or device each time you visit.

Privacy and Electronic Communications rules about the use of cookies in the U.K. and Europe were updated in 2011. The new rules require websites using cookies to tell you that cookies exist on the website, explain what the cookie is used for and obtain your consent to store a cookie on your computer or similar device.

We only use cookies on the Sun Life Financial of Canada U.K. website (the “Website”) when they are essential to the way the site works and to store user preferences in order to improve your current and future visits to the website.

Links from the Website do, however, redirect you to websites within the Sun Life Group or external companies that may contain cookies. If you follow a link to any of these other websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Cookies that we use on our website

The search function offered in our website is powered by Google Site Search. Google Site Search uses two cookies (NID and PREF) to store your search related preferences, like preferred language (e.g. English), number of search results to show per page (e.g. 10 or 20), and whether or not to use Google’s SafeSearch filter. These preferences apply to search queries from our website and to the use of Google Search in general.

Web analytics
We collect data about how visitors use our web sites in tools called Webtrends and Adobe Analytics. They use cookies to store information which is used to understand which page views and clicks belong to the same person. This information is anonymous and does not tell us your identity. The information collected helps us improve our sites and provide a better user experience.

AMCV_###@AdobeOrg This cookie is used by Adobe Analytics to identify a unique visitor.
demdex This cookie is used by Adobe Analytics to help identify a unique visitor across domains.
dextp This cookies is used by Adobe Analytics to record the last time it made a data synchronization call.
dstjs This cookies is used by Adobe Analytics when there's an error sending data to a destination.
_dp This cookies is set by Adobe Analytics to determine if other cookies can be set.
dpm This cookie is used by Adobe Analytics to help identify a unique visitor across domains.
s_cc This cookie is used by Adobe Analytics. It is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True").
s_sq This cookie is used by Adobe Analytics. It is set and read by the JavaScript code when the ActivityMap functionality is enabled; it contains information about the previous link on this site that was clicked on by the user.
s_vi This cookie is used by Adobe Analytics to identify a unique visitor.
s_fid This cookie is used by Adobe Analytics to identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions.
WT_FPC This cookie is used by Webtrends Analytics to identify a unique visitor.
ACOOKIE This cookie is used by Webtrends Analytics to help identify a unique visitor across domains.
utag_main This cookie used by our sites to manage the web analytics tags on each of our pages.

Qualtrics cookies

Qualtrics cookies are used to provide customer satisfaction surveys to visitors to our website. These surveys are based on actions taken on our website by a visitor to our website.

Cookie More information
SI_[intercept ID]_intercept Is used to prevent repeated display of the SI Intercept.
QST Multi-purpose e.g. Allows the 'Save and Continue' and 'Prevent Ballot Box Stuffing' options to work.
QSI_HistorySession This is a session cookie which stores what pages a visitor has visited for the current session.
QSIPopUnder_SI_[intercept ID] For the popUnder intercept, tracks which action is being taken.
Survey ID and SurveySessionsTaken For tracking a survey session over multiple pages.

You can turn off cookies in your browser settings. If you do turn them off, it is important to remember that this may prevent some sections of this website from working properly. You can find out more about turning off cookies at the independent website

What information do we collect?

Aggregated information

This is information about all of our visitors collectively such as what areas of our website visitors most frequently visit and which of the services that we offer they prefer to use. To protect our visitors' rights of privacy this information is anonymous and aggregated. Therefore no individual visitor can be identified from this information.

When will we collect information from you?

Log files

We may use IP (internet protocol) addresses to analyse trends, administer the site, track visitors’ movement, and gather broad demographic information and other aggregate information.

With whom will we share aggregate information?

We may share aggregate information with our business partners and website developers so that they too may understand how visitors use our site, so that together we can create a better overall experience for you. We may share personal information within the Sun Life Financial of Canada group of companies.

With whom will we share personal information that you choose to provide?

We do not collect personal data via this website; the only way we collect personal data is when you initiate communication with us via another channel.

If you call us using the contact details on this website we may record your call for our mutual protection and to improve service standards. Where you enquire about or apply for one of our products or services via another communication channel we may use your information to respond to your enquiry or to assess your application and administer your plan. We may pass your information to a third party providing services to us and any intermediary or other agent acting on your behalf.

We may share personal information with other people without your consent in situations where we are legally obliged to do so (such as to HM Revenue & Customs, the Financial Conduct Authority or the Prudential Regulation Authority) or to prevent or detect crime (such as to prosecuting or investigating authorities or to other members of the Association of British Insurers).

Wherever possible we try to keep personal information within the U.K. However, we may, from time to time, send personal information to Canada because our websites and some of our systems are hosted there or to convert the information from one format to another whilst re-routing it electronically to the U.K.

Although Canada has its own data protection laws which are deemed to offer adequate protection by the European Commission, we also take reasonable precautions to ensure that the confidentiality and integrity of all personal information so transferred is maintained.


To provide website visitors with more information that may be helpful to them, some of our websites contain links to other websites that are not affiliated with or maintained by Sun Life Financial of Canada. We do not monitor the privacy practices of these third-party sites, and do not have authority over them. As a result, we do not assume any responsibility for the data collection policies and procedures of these sites. We recommend that you review any privacy policy posted on any site you visit before using the site or providing any personal data about yourself.

Security of the information

We take all reasonable precautions to protect your information. When you submit information via the website, we try to ensure that the information is, as far as possible, protected both on and offline. As a minimum, we use encryption and other methods to protect sensitive information online but we may employ other methods or forms of security from time to time as well. Please be aware however that the internet is an inherently unsecure medium of communication. Offline, your information is protected by a number of strictly regulated processes and measures.

Your rights

1. Correcting / updating personal information

If your personal information changes, we provide a way to correct, update or remove any personal information that we hold on our active databases. We may, however, need to retain archive copies of that personal information for legal or audit purposes.

2. Requesting information held by us

If you are an individual you have the right under the Data Protection Act 1998 to ask for a copy of the information held by us in our records in return for a payment of a small administration fee.

3. Complaints

If you are not happy with the way in which Sun Life Financial of Canada handles data collected from you on this website, you can write to us at:

The Data Protection Officer
Sun Life Financial of Canada
Matrix House
Basing View
Hampshire RG21 4DZ

Please detail the nature of your complaint and we will respond to you as soon as possible.

If you do not receive a satisfactory response from us, you may wish to bring your complaint to the attention of the Office of the Information Commissioner. Their contact details can be found on their website

Notification of changes

Please be aware that we may update and modify our privacy policy at any time. Please review this section each time you access and/or use our websites.

Thank you for using the Sun Life Financial of Canada website.

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